In September 2018, Helen, a self-empowerment coach, approached me and asked me to brand her business. Helen specialises in female health and wellbeing, encouraging and supporting women to be the best they can be. She values the personal relationship she has with her clients, so it was important for me to create a brand for her which had a personal touch.
She wanted her brand to feel natural and light, with a suggestion of growth and nature with nothing too literal. I designed the radial symbol you see below, but despite colour alterations, it still felt too clean. I decided to style it as watercolour strokes instead to give it more expressive and unique alternative to flat colour.
The professional and serious sans serif with the handwritten signature of her brand slogan, now with the logo, I feel combine to embody her brand perfectly; professional quality with a personal touch.